The best Side of Johnnie Walker Blue Label Ultra
To rejoice this technological breakthrough, only 888 minimal edition bottles might be made making this an unmissable piece of heritage for collectors.
This new, lightweight bottle is actually a matter of exquisite beauty; but much more importantly, it demonstrates what is feasible In regards to lightweighting glass. We are going to go on making use of these learnings throughout our variety, getting far more progressive strides as we glance to the future of Scotch.”
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The result is definitely an market-initial that, in addition to reaching exquisite beauty, showcases what luxurious, lighter-fat, decreased-carbon bottles of the long run could appear to be. As A part of the Diageo Spirit of Progress action program, Johnnie Walker aims to reduce the fat of glass used in its packaging; an ambition which is geared toward cutting down the quantity of carbon emissions affiliated with packaging.three Whilst the know-how just isn't however available to start bottles of the fat at scale, completely, the understanding Johnnie Walker has garnered is now currently being applied to lightweighting initiatives across the Diageo portfolio.
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was released by a United kingdom retailer and weighed around 298 grams.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is really a glimpse into the way forward for sustainable luxury spirits packaging
“We didn’t know what we were being heading to have the ability to obtain when we got down to push the boundaries of luxurious, and the result is something which many claimed would not be doable.
Diageo has stated which the “previously claimed ‘lightest fat scotch whisky bottle’ was launched by a British isles retailer and weighed all around 298 grams.”
“We took our eyesight to a group of specialist glassmakers and through a five calendar year check-and-study procedure slowly found how to make elegant, lightweight glass. The technological problems that lightweighting provides led us to include different design and style and output specifications that we could not have envisaged Initially of our journey; in the necessity of the tear fall condition which We've got moulded to however mimic the iconic square kind of Johnnie Walker bottles, towards the addition of the protecting cage to allow for any round base, plus the hand-earning and filling of each and every person bottle to stop damages here in output.”
“As opposed to keep this new information near to our upper body, we’re fired up to offer a royalty-free of charge licence to our granted British isles patent to the planet.
The reveal of Johnnie Walker Blue Label Ultra indicators the model’s motivation to innovation, with hopes that the bottom-breaking structure could encourage the greater magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow.
It is a 1-off bottle for now illustrating the artwork on the achievable, as a design and style experiment and redefining lightweight as luxurious. We're going to carry on to use these learnings throughout the broader Diageo selection.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, initial designed in distilleries that have due to the fact shut.
For the reason that time of its founder, John Walker, those who Mix its whiskies have pursued flavour and high quality earlier mentioned all else.